River Speakers
Deliverables
Brand Identity
Socials
Packaging
Merch
Client
Spec
Year
2025
Info
River Speakers started from the belief that people who love music shouldn't have to spend thousands to hear it properly. They build hi-fidelity speakers for the full range of listeners, from someone setting up their first real system to audio professionals who spend their days in sound. My challenge was making technical quality feel personal and attainable, driving us to focus on emotional connections to the listening experience. I set out to create a brand that reflects their core belief: exceptional sound is for everyone who cares enough to listen.
Our Approach
I started by listening to how audiophiles actually talk about sound: direct, honest, sometimes technical, but always rooted in the listening experience itself. I then built a strategy around language that serves both curious newcomers and serious listeners equally. The goal was developing a brand voice that flexes between technical and conversational while always remaining genuine.
The Solution
The visual identity pairs a nearly abstract wordmark with clean sans-serif typography, subtly echoing waveforms found in sound production. I built the brand around a vibrant coral orange that stands out in a category dominated by monotone palettes.
The Outcome
River Speakers launched with a complete brand system that differentiates them in a crowded market by staying true to what their speakers actually do. The honest, relational, no-nonsense voice is built to resonate with their target audience of discerning listeners seeking quality yet affordable speakers for listening to music they love.
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