Café Negro
DELIVERABLES
Brand Identity
Packaging
Socials
Client
Spec
Year
2025
Info
Café Negro set out to reclaim what coffee should be: a simple moment that brings people together, crafted by farmers with generations of experience. The founders were exhausted by an industry obsessed with profit margins and social media moments while treating the communities behind every bean as backstory. I built a complete brand identity that could take this mission seriously without sacrificing commercial viability or visual impact.
The work centered on developing an identity system that holds its own in specialty retail while staying grounded in Central American design heritage. My approach balanced contemporary confidence with cultural integrity, creating a brand that proudly speaks about what it stands for. I gave Café Negro the tools to compete in a saturated market while carving out territory for coffee that actually cares where it comes from, who grows it, and why that matters.
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