Nena
DELIVERABLES
Brand Strategy
Brand Identity
Packaging
Newsletter
Website
Client
Spec
Year
2025
Info
Nena is a handcrafted jewelry brand celebrating Mesoamerican heritage through contemporary design, requiring a brand identity that integrates cultural influences while speaking to modern luxury seekers. The brand is rooted on the insight that true heirlooms are made, not inherited.
The visual identity features organic typography, an earthy yet elevated color palette, and imagery celebrating skin, material, and intimate moments of adornment. Overall, the identity establishes Nena as a distinctive voice in artisan jewelry, creating space for small-batch pieces that carry cultural weight and personal significance.
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